Category Archives: Making Marketing Easy

Beginners Guide to Writing Easy, Excellent Blogs

What makes a great blog? I’ve just launched my latest book – Idea to Author-ity® which is essentially about How to Write a Book, publish and market it, and use it to become an author-ity in your industry.   And today … Continue reading

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Speaking is Part of Writing

One of the big things a lot of writers and new authors don’t understand when they are writing their first book, is that once the book is launched, then the hard work really begins. I attended a full day event … Continue reading

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Business Communication

But what does your company actually do? Yesterday I had an interesting experience researching a few dozen companies for a client to confirm what industry type they each best fitted into.   I decided the easier way to do this … Continue reading

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Marketing Diversity

These days there are many more options than ever before when it comes to marketing and putting together a strong workable strategy.  So the question of how to do marketing becomes a lot bigger than can possibly be answered inside … Continue reading

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Marketing Strategy

I keep on coming back to the same old thing – you have to get back to basics and get those right.   So as many readers will know by now, I moved Countries last year from New Zealand to … Continue reading

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5 Things you need to know about your Brand Communication

You know how sometimes you see a company – on TV, maybe a billboard on the way to the airport, or a sign written vehicle stopped at the lights beside you – and you just have a feeling about them. … Continue reading

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Why marketing is never a finished job

I had a fascinating conversation with someone recently about marketing.  He was head of a small business that had largely ignored marketing for the life (about 20 years) of their business, and then decided it was something that needed attention. … Continue reading

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Business Values – the new buzzword?

I’ve been working with Business Values for about 10  few years now, and increasingly I’m seeing amazing results from companies who recognise the need to put their values at the front of their ‘rule book’ for decision making, marketing, recruitment … Continue reading

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Old Fashioned Marketing

I read recently that many e-marketers are returning to the tried and true methods loved back in the ‘olden days’ of pre-internet.  I’m not surprised, given that many of us are simply inundated with e-letters, blogs, and let’s not overlook … Continue reading

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Creative Testimonials

It’s not a matter of just telling the world how great you are, sometimes the best way to beat a drum is to give someone else the gong!    How can you do this?  Simple, get testimonials. It’s OK to … Continue reading

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