Category Archives: Writing stories for business marketing

The Concept of ‘Guru-Dom’ and Sharing your expertise

The concept of Guru-dom is not about what we call ourselves but how we do what we do when we share wisdom, expertise, and stories that help others.  I’ve resisted the word Guru for years.  I don’t personally think of … Continue reading

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Can You Really Write a Book in 48 Hours

How is it possible to write a book in 48 hours? I’ve recently been hearing about publishing coaches who offer to help people write a book in only 48 hours.   Intrigued I looked into this further and am surprised to … Continue reading

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Mind Mapping to get the best out of your story line

Mind Mapping Your Ideas and Stories Whether you are writing for business, a blog, or a novel, you need to know that a good story will hugely help your own writing style, and the readers to absorb what you’re trying … Continue reading

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5 Reasons Authors Need to Upskill – and it’s Not Just About Writing

So you’re a great writer… hell maybe you are even exceptional at it.   You’ve studied, practiced, and can churn words out faster than a hungry cheetah can run down a rabbit, but your books are still sitting there waiting … Continue reading

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Writing a Good Book Takes a Team

It takes a whole village… Writing a book is not a ‘one-man’ job, and if anyone tries to tell you differently, they are wrong.  In fact, the ‘writing’ part is only a part of the process  and even that is … Continue reading

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Tips For Finding New Subjects to Write About

Every time I sit down at my computer, I’m nudged to write.  Write anything!  “Sure, that’s easy for you to say”, I quietly curse the insistent voice in your head that’s trying to urge your fingers to start working magic … Continue reading

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Using Keywords in Content

Think about what you most want to be known for.   Maybe it’s leadership, maybe it’s customer service, maybe it’s for making the very best skateboards in he world.  OK – that’s the easy part.   But your website needs … Continue reading

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Stories that Sell Your Business

I was recently following a series of posts on Facebook and found that a group of business people were starting to share their stories about their personal reasons for being in business.  Some of the members were writing some pretty … Continue reading

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How do you share the stories in your business for marketing success

One of the big trends I’ve been hearing and reading about from marketing and online people lately is that 2014 is the year of CONTENT.  This means that sharing more about what you do, how you do it, and making … Continue reading

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