Marketing Your Expertise to the World
Everyone has some expertise – but getting it to market, so that it helps others to shortcut their own learning curves takes some thought and preparation. Read More
The Book Industry is Confusing as Heck!
The book industry is confusing and chaotic for fresh authors wanting to establish their expertise by writing a book. Read More
Social Media is an Important Part of A Good Marketing Mix
Social Media is about more than just tweeting and blogging – it’s a serious part of a good marketing mix. Read More
Consistency is the Key to Brand Strength
If you send mixed messages to your target market through your mareketing and advertising, you risk alienating them. Deliver a consistent and well prepared message with a regular style of advertising to maintain a clear brand promise they will understand and appreciate. Read More
What is a Knowledge Merchant vs an Expert?
What is it worth to you to determine a whole lot of value in your knowledge and package that up for your target market to appreciate. Read More
Do You Sound Interesting Enough?
Telling someone what you do in a way that sounds really interesting to them could make the difference between them wanting to know more or just making polite conversation. Read More
Free Advertising – here’s how it works!
Getting FREE media attention is priceless – but easy when you know how. Read More
Are you selling what people want to buy?
You have to ask your customers what they really want, and sell them that, and not just offer want you want to sell them. Heres’ how to get clear on developing the direction of your business. Read More
Features vs Benefits – working them out
How to work out features, benefits and then translate these into strong marketing messages customers want to hear. Read More
How to Create a Positioning Statement
Using positioning statements and slogans to ensure your clients ‘get’ what you are about is important to get right in your marketing strategy. Read More
