Telling someone what you do in a way that sounds really interesting to them could make the difference between them wanting to know more or just making polite conversation. Read More
Get expert help in developing your own expertise, and selling it to your target market. Professional knowledge merchants are well paid, busy, and some are also quite ‘famous’ to their target markets but only when they know how to unleash their full potential. Read More
Getting FREE media attention is priceless – but easy when you know how. Read More
You have to ask your customers what they really want, and sell them that, and not just offer want you want to sell them. Heres’ how to get clear on developing the direction of your business. Read More
How to work out features, benefits and then translate these into strong marketing messages customers want to hear. Read More
Using positioning statements and slogans to ensure your clients ‘get’ what you are about is important to get right in your marketing strategy. Read More
If you want to better understand why the old adage ‘half my advertising works, I just don’t know which half’ is so popular, perhaps the best place to start is to determine how marketing, branding and advertising work together first. Read More
What is a brand? For anyone new to brands, understanding what a brand actually is, can sometimes be anything but straightforward. Some believe it to simply be the name, the logo or both. There are countless definitions. A promise, a relationship, an image, a unique position, a unique proposition, and so forth. But these descriptions » Read More
