I’ve worked with books and around books, and with authors, and helped to shape, publish, and sell a number of great books over the last 10 years. It’s been a privilege to do this – as I believe strongly that books are the best source of knowledge we as business owners, entrepreneurs, managers can access.
When I work with clients, one of the first things I like to ask them is what they are reading. What have they read. What sort of books would they like to read? I think you can tell a lot about someone by how they answer these questions. Someone who is committed to improving their ability to work, create, lead, inspire, find solutions, will read books that help them work out how to do this. Someone who only reads mystery or crime novels wishes they were living a different kind of life, and someone who get stuck with only magazine articles because they say they don’t have time for more than that, is probably overextended in their work, an adrenaline junkie who gets off on ‘busy-ness’ and comfortable in their current reality – regardless of how good or bad it might be.
Ok – maybe that’s a little harsh – and I confess there is no survey or statistics behind this observation. It’s only my opinion. But having worked with countless managers and entrepreneurs who have easily slotted into these three descriptions based on their reading habits, it’s a fairly well educated opinion. And of course – we all have times when we’re ‘booked out’ and really just crave some good fiction for the brain to rest on.
Before you berate me for writing opinion – and remember Blogs do allow you to do that – if you really want to get better at management of people, leadership skills, working out advertising or marketing strategies, recruitment strategies of good people etc why not head to Amazon and look up books under those categories?
Sure there might be You-Tube videos you can watch and online webinars you can attend, but for serious learners, you’re going to want to write in the margins, bookmark pages, and think through what you’re learning. Video’s don’t give you the same ability to do that. When you read something, you seem to absorb it in a particular way. When you share what you’ve read, it embeds even better into your mind. When you USE it, the lesson becomes hard wired into your subconscious.
So if you want to become great at some part of your job, there are dozens of books released every month on the subject you are seeking to know more about. So if you are serious about improvement in your business, pick up a book!
Some great books for business owners I’ve read lately are:
And – one that’s been written by 20 top trainers, coaches, and consultants throughout Australia and New Zealand is 20/20 – A Fresh Look at Business Growth
PS – if you really don’t have time for reading – then Audio Books to listen to while you are driving, commuting, jogging etc are great too.