The Need to Keep Learning

Yesterday was a Sunday…  most people get up on a Sunday and go to the park, catch up with friends, some go to Church, and other’s make it a Family Day.   I joined a group of entrepreneurs and invested in extending my knowledge about Linked In.

It was an intensive, jam packed day, and I learned a LOT!  It was a great way to spend my Sunday.  After all, there are plenty of other Sundays where I can do any of the ‘regular Sunday’ stuff.

As business owners, it can sometimes be a massive challenge to find time to attend courses and even networking – another necessary thing for most entrepreneurs – can be easily put to one side in favour of work commitments.  But it is so important to do this, and if we’re prepared to give up an occasional Saturday or Sunday to do this, then that’s just par for the course in this day and age.

But there are other options than giving up precious weekend time to honour the need to keep learning new things that make our working lives better.  Accessing webinars is an easy option – and many times these are short and power packed 30-60 minute focused knowledge dumps by experts in their fields who want to share what they know to help benefit their markets.  Many of these are free, and while they might also feature an up-sell option for their paid consulting time, the information you can take away from the free portion is still usually highly valuable.    So not being able to afford extra learning is a very weak excuse.   These webinars also offer you a taste of what various  experts can offer if you are seeking extended training options.   There is nothing better than a test drive to give you a solid idea of whether you might be able to work with a consultant or coach – so why not take advantage of webinars?

The other great fast option is to jump on You Tube and watch some videos offered as samples for training by professional experts – and in many cases amateur enthusiasts.  You can learn a lot by searching up a topic and committing a half hour once a week to absorbing the information you want. 

Of course books are still an excellent way to increase your knowledge in any area, from leadership and management techniques, to marketing, customer service and how to <just about anything> options.   Books are a mainstay of our extended learning and if you don’t have time for reading, then get some audio files and listen to these while you drive.   You can’t help but improve your business operations when you are filling your your head with great ideas and tested theories for improving your business.

In summary, these are the many ways you can obtain extra helpful knowledge to help your business if you are ‘too busy’ to attend most training events:

  • Weekend training camps
  • Webinars
  •  Videos
  • Books
  • Blogs and Articles
  • Audio Books and Podcasts

The Secret to making this work:

It’s all very well to learn new ideas, but how do you actually turn this knowledge into practical solutions for your business?  It’s easy when you commit to USING this increased knowledge.

Start by COMMITTING to a programme of learning.  Set aside a minimum amount of time every week (while commuting, half an hour earlier start in the mornings) or monthly (one day a month to work ON your business through training).   Once you commit to a plan, then sticking to that plan is critical.  Don’t commit to more than you can realistically manage.

CONSIDER how some of what you are learning can be applied to your business.   If you commit to a plan for learning new things to apply to your business, you can easily become overwhelmed by the range of things you ‘could do’.   Why not write all the things that inspire you and then return to the list after a few days to really think through what is ideal for your business.   Working with a coach is helpful at this stage so that you can really brainstorm up some great ways to evolve your business through the extra learning you are exposing yourself to.

Commit to SHARING what  you learn.   Gather your managers together, or discuss your new ideas  with your mentors and how you can implement these into your business.   Maybe write an article or blog about what you have learned.   When you share something you embed if even further into your mind and can better evolve what you might be able to take action on.

TAKE ACTION.  These’s no point in just letting your ideas for gradual improvement in your business rest and gather dust.  Do Something.

And enjoy the process.


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